The market of herbal supplements is witnessing a steady
growth since the last decade mainly due to the growing awareness among the
consumers of the effect of consuming synthetic supplements. Herbal supplements
market was not even affected by the financial meltdown during 2009-10. Some of
the major factors driving the market for global supplements market include the
growing global ageing population and the growing concern among consumer to stay
healthy and fit.
During the recession period, when every other market
was experiencing the heat of financial meltdown herbal supplements was one of
the few markets which was not affected by it instead, the market for global
supplements grew at a considerable rate during that period. The main reason
behind it was consumer preference to go for products which are healthy and at
the same time are cheaper than their conventional counterparts.
The difference
between the price of herbal supplements and their conventional counterparts,
proved to be a major factors which helped and is still helping its market to
grow. In addition to that, herbal supplements cause very less or no side
effects, which is also helping its easy acceptance among the consumers and
further helping in the growth of the market.
Huge opportunities lie in the Asia Pacific market,
where the growth is driven mainly due to growing demand from emerging economies
of China and India. The changing lifestyle and health awareness among consumers
in the two countries is driving and is expected to drive the herbal supplements
market in the years to come.
Some of the major players in the global herbal
supplements market include Arizona Natural Products Inc, Bio-Botanica Inc,
Emami Ltd, Himalaya Drug Company, Natrol Inc, Nature’s Sunshine Products Inc,
Ricola USA Inc and Nature’s Herbs among others.
This research report analyzes this market depending on
its market segments, major geographies, and current market trends. Geographies
analyzed under this research report include :-
North America ,Asia Pacific ,Europe,Rest of the
World
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