According
to a new market report published by Transparency Market Research "Flavored
and Functional Water Market - Global Industry Analysis, Size, Share, Growth,
Trends and Forecast, 2013 - 2019," the global flavored and functional
water market was valued at USD 17.2 billion in 2012 and is expected to grow at
a CAGR of 11.5% from 2013 to 2019, to reach an estimated value of USD 36.7
billion in 2019.
Browse Global Flavored and Functional Water Report with Full TOC at http://www.transparencymarketresearch.com/flavored-functional-water.html
Increasing
obesity rate, rising aging population and changing consumer preferences are the
major growth drivers for the global flavored and functional water market.
Growing health concerns are restraining the masses from consuming carbonated or
artificial flavored drinks and compelling them to opt for flavored and
functional water. Flavored and functional water are generally priced similar to
carbonated drinks, which reduces the switching costs for the consumers, thus
increasing flavored and functional water attractiveness. Major growth challenges
for the flavored and functional water industry include threat of substitutes
and increasing campaign against packaging bottles.
Emerging
markets such as countries in Asia, Latin America and the Middle East have
witnessed rising urbanization and increasing disposable income, which act as an
opportunity for the flavored and functional water. Increasing urbanization has
increased the awareness levels of the consumer regarding the products that help
in their wellbeing. The increasing income levels have also enabled the
consumers to spend on premium products thus providing great opportunity for the
market players to focus in these markets. Expansion in the industrial and
agriculture sectors in China has resulted in polluted water supplies, which in
turn has driven the demand for bottled water, including flavored and functional
water segment.
The
urban population is more conscious about staying fit and their appearance. By
linking water to health and beauty regimes, flavored and functional water
manufacturers are increasingly positioning their products to take advantage of
this. According to the United Nations, global urban population is expected to
increase from 3.4 billion in 2009 to 6.3 billion in 2050.
The
urban population is more willing to try new products that help in their
wellbeing thus offering new opportunity for the market players. The flavored
and functional water market is bifurcated into two segments: Flavored Water and
Functional Water. The global flavored and functional water market grew by 7.3%
over 2011 to reach USD 17,200.0 million in 2012. Flavored water, the larger
segment, was valued at USD 11,653.8 million in 2012, up 7.1% over that in 2011.
Functional water is expected to be the fastest growing segment, registering
strong growth over the forecast period.
The
U.S., Germany, France, Italy and Japan were the top markets for flavored and
functional water in 2012. Asia Pacific is emerging as a strong market
registering double-digit growth in 2012. Major companies operating in the
flavored and functional water market are Groupe Danone, Nestle, PepsiCo, The
Coca-Cola Company, Kraft Foods, Hint Water, Balance Water Company and Sunny
Delight Beverages Company.
The
Flavored and functional water market is segmented as follows:
Flavored
and Functional Water Market, By Product Segment
·
Flavored
Water
·
Functional
Water
Browse Global Flavored and Functional Water Report with Full TOC at http://www.transparencymarketresearch.com/flavored-functional-water.html
Flavored
and Functional Water Market, By Region
·
North
America
·
Europe
·
Asia
Pacific
·
Rest
of the World (RoW)
Browse Food
& Beverages Market Research Reports @ http://www.transparencymarketresearch.com/food-beverages-market-reports-4.html
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Us
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data sets and research material for business reports.
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Sheela AK
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Email:sales@transparencymarketresearch.com
Web: http://www.transparencymarketresearch.com/
Blog: http://www.tmrblog.com/
Browse Market Research News: http://www.transparencymarketresearch.com/press-releases.htm
Browse Market Research Articles: http://www.transparencymarketresearch.com/articles.htm
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